3 min read

Initpc.it: the E-commerce Built by TN Solutions

Initpc.it, the e-commerce store developed by TN Solutions: thousands of IT, office and school products, the 2019 stack and its growth to 280,000 products.

Discover Initpc.it, the e-commerce store developed by TN Solutions

On Initpc.it you can find thousands of products of all types and from the best brands!

IT and technology, office products, stationery and school supplies, games and toys for all ages, safety and protective equipment, personal care products, gardening and pet supplies, gift ideas and much more...

Here are some brands you can find on Initpc.it: Acer, Avery, Bic, Brother, Canon, Canson, Casio, Clementoni, Dahle, Dell, Deltaplus, Esselte, Faber-Castell, Favorit, Fellowes, Gilette, Giotto, Lebez, Lego, Leitz, Lexmark, Lg, Loctite, Maped, Mont-Blanc, Osama, Panasonic, Papernet, Pattex, Pelikan, Philips, Pigna, Ravensburger, Samsung, Scotch, Seagate, Sei Rota, Sony, Stabilo, Staedtler, Starline, Tesa, Titanium, Tratto, Trust, Tucano, U-Power, Uhu, Verbatim, Western-Digital, Xerox, Toshiba and more...

Competitive prices, speed of delivery and incredibly vast product catalogue; Furthermore, there are interesting quantity discounts on almost all items!

Read also: paying with cryptocurrency on tnsolutions.it and Initpc.it.

The technology behind Initpc in 2019

When this post was first published, the store ran on an infrastructure we had designed for performance and scalability:

  • Nginx as reverse proxy and caching layer, to cut response times;
  • Apache2 as the web server handling dynamic content;
  • VMware ESXi as the virtualization platform, running several virtual machines to keep the service available;
  • HAProxy to balance the load across servers, Varnish to cache the most requested content and pfSense to protect the network;
  • WooCommerce as the e-commerce platform, with a proprietary CRM for order management and customer service, plus custom development for the shopping experience.

How the project has grown since then

The work did not stop there. Our technical collaboration with Initpc.it began in 2006 and continues today: over twenty years the store has moved through five sales platforms (osCommerce, Zen Cart, Magento, Magento 2 and WooCommerce) and the catalogue has grown to more than 280,000 products. Along the way the infrastructure moved to Proxmox VE with one virtual machine per role, search moved to Elasticsearch, and a proprietary ERP now normalizes supplier price lists and keeps prices and stock aligned across the site and the marketplaces. Product pages for around 160,000 items were generated and checked with Hector AI, and the legacy URLs were mapped and redirected at every migration instead of being lost.

The full story, with a deep dive on each topic, is in the Initpc scalable e-commerce architecture case study. If you are planning a new online store or a platform migration, see how we approach e-commerce development and design.

Frequently asked questions

What technologies power InitPC's technical infrastructure?

In the 2019 setup described here, the infrastructure relied on Nginx as reverse proxy and caching layer, Apache2 as web server, and VMware ESXi as the virtualization platform for managing multiple virtual machines. Today the store runs on Proxmox VE, as explained in the Initpc case study.

How is security and load balancing handled on InitPC?

HAProxy balances the load across multiple servers, Varnish caches content to cut response times, and pfSense protects the network perimeter; in the current architecture they are joined by Redis for application caching and Hector LIS for intrusion detection and traffic monitoring.

Which e-commerce platform is InitPC built on?

InitPC runs on WooCommerce, paired with a proprietary CRM for order management and customer service, plus custom development to fine-tune the shopping experience for every user.

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